1 Introduction

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1.1 Alpha Laundry & Dry Cleaners (the “we”, “us”, or “our”) are committed to protecting the privacy of our customers (“you”), and treating any information that we obtain about you with as much care as possible.

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1.2 Please read this Privacy Policy carefully. It explains:

 

1.2.1 what personal data we may collect about you in connection with:

 

1.2.1.1 providing you with our services

    

1.2.1.2 your interaction with us via this website, or any other website, via email, or via telephone (collective, the “Channels”)

 

1.2.2 how we collect, store and protect your data

 

1.2.3 other important information, such as how long we might retain your personal data, and the rights you have in relation to personal data we hold about you.

 

1.3 This policy is intended to be communicated to you in a concise, transparent and easily accessible manner. However, we appreciate that you may have queries or may want to seek clarification regarding these terms - if so, please contact us via the details on this website and we will endeavour to respond to you as soon as possible.

 

1.4 We reserve the right to make changes to this policy in order to reflect any changes in Data Protection Legislation and best practice from time to time. We will endeavour to notify you of such changes but you are advised to check for an updated policy on this page each time you interact with us through the Channels.

 

2 The personal data we process

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2.1 We collect personal data about you through the Channels when you:

 

2.1.1 access and use our websites (including by way of cookies - please see paragraph 10 for more information)

 

2.1.2 contact us (whether in writing, by email, by telephone or otherwise), including via any contact forms on our website

 

2.2 The type of personal data we process may include:

 

2.2.1 information obtained through the use of cookies when you use our site (please see paragraph 10 for more information)

 

2.2.2 your name, email address, telephone number, postal address and other information provided by you when you request services from us

 

3 The purposes for which we process your personal data

 

3.1 We use the personal data referenced in paragraph 2 for the purposes of:

 

3.1.1 providing you with access to our services, processing payments and fulfilling orders

 

3.1.2 responding to any correspondence from you including enquiries, comments and complaints

 

4 The lawful bases by which we process your personal data

 

4.1 Your consent

By accepting the terms of this policy, you give us your express, freely given consent to process any of your personal data in accordance with the terms of this policy. You may withdraw your consent at any time by contacting us via the contact details on this website.

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5 What if you refuse to provide us with your personal data?

 

5.1 Where we need to collect personal data under the terms of an agreement we have with you - to provide our services - and you fail to provide that data when requested (or refuse to the processing of that data) we may not be able to fulfil the services we have agreed with you. In this case, we may have to cancel the service agreement you have with us, but we will notify you if this is the case.

 

6 Sharing information with affiliates

 

6.1 We will not share any of your personal data with affiliates unless agreed between us and you.

 

7 Your rights as a data subject

 

Subject to any conditions or requirements set out in the relevant Data Protection Legislation, you may have some or all of the following rights in relation to the personal data we hold about you:

 

7.1 the right to request a copy of your personal data held by us

 

7.2 the right to correct any inaccurate or incomplete personal data held by us. You can amend any personal data which cannot be modified online, by emailing us via the contact details on this website.

 

7.3 the right to request that we erase the personal data we hold about you

 

7.4 the right to request that we restrict the processing of your data

 

7.5 the right to have your personal data transferred to another organisation

 

7.6 the right to object to certain types of processing of your personal data by us; and the right to complain (please see paragraph 11).

 

Please note however that these rights are not absolute in all situations and may be subject to conditions and provisos set out in relevant Data Protection Legislation. We cannot therefore guarantee that any request from you in connection with the rights set out above will be agreed to. For further information, or to see if you can exercise any particular right, please contact us via the contact details on this website.

 

8 Storage and retention of your personal data

 

8.1 As a minimum, we need to store your data for as long as is necessary to enable us to provide you with the services that you have requested from us. However, we will retain your personal data for longer if we think it is reasonably necessary to do so in the circumstances, taking into consideration factors such as:

 

8.1.1 our need to perform any agreements between you and us 

 

8.1.2 our need to answer any queries or resolve any problems you may have

 

8.1.3 our continued provision of our services to you

 

8.1.4 our need to comply with legal requirements (e.g. relating to record keeping)

 

8.2 If you tell us that you would like to delete your account, we will take steps to delete all the personal data we hold about you once it is no longer necessary for us to hold it (e.g. to fulfil any outstanding agreements, resolve disputes, or as is permitted by applicable law or regulation).

 

8.3 For as long as we do store your data, we maintain reasonable safeguards to attempt to ensure the security, integrity, and privacy of the information you have provided. Personal data collected by us in connection with this policy is stored in secure operating environments that are not available to the public. 

 

8.4 Notwithstanding our efforts to keep your personal data secure, no system can be 100% reliable. To the fullest extent permitted by law, we cannot be held liable for any loss you may suffer if a third party procures unauthorised access to any data you provide through the Channels. In addition, you are responsible for maintaining the strength and confidentiality of your login credentials (if any).

 

8.5 We will notify you as soon as reasonably practicable if we have reason to believe that there has been a personal data breach by us which could adversely affect your rights and freedoms.

 

9 Links to third parties

 

9.1 Our website may link or redirect to other websites that are beyond our control. Such links or redirections are not endorsements of such websites or representation of our affiliation with them in any way and such third party websites are outside the scope of this policy.

 

9.2 If you access such third party websites, please ensure that you are satisfied with their respective privacy policies before you provide them with any personal data. We cannot be held responsible for the activities, privacy policies or levels of privacy compliance of any website operated by any third party.

 

10 Cookies

 

10.1 This website uses cookies, which are harmless text files that may be stored on your computer whilst using the site. They help us collect statistical data about your browsing actions and patterns but should not contain personal data (other than the cookie itself, which is defined as personal data under GDPR). 

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10.2 We use cookies to collect statistical data about the visitors to this website and to improve your browsing experience. We do not use cookies for advertising purposes. 

 

10.3 All cookies used on this site are listed below. If you do not wish these cookies to be tracked you can disable them in your browser, but this may negatively effect your experience on the site.

 

Cookie name: Performance Cookie

 

Purpose: Google Analytics

 

10.4 Please note third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

 

11 Questions and complaints

 

11.1 For all questions and complaints about this policy, please contact us in the first instance via the contact page on this website.

 

11.2 You have the right to make a complaint at any time to the relevant supervisory authority for data protection issues, which in the UK is the Information Commissioner’s Office (ICO) (www.ico.org.uk).